The Hearth & Ivy Boutique Hotel Group
Restoring Brand Integrity in 48 Hours
The Brief
A disgruntled former employee coordinated a 'review bombing' campaign, flooding the client's primary Google Business Profile with 14 fraudulent one-star reviews over a single weekend. The hotel's rating plummeted from 4.8 to 3.2 stars during peak booking season, with potential losses of $12,000 per week. By leveraging our deep understanding of platform algorithms and Terms of Service, we achieved total cleanup in under two days using our proprietary flagging and legal-compliance framework.
The Attack
Coordinated, Sudden, Costly
A disgruntled former employee coordinated a review-bombing campaign that dropped 14 fraudulent one-stars on the hotel's Google profile in a single weekend. The rating collapsed from 4.8 to 3.2 at the height of booking season — twelve thousand dollars a week bleeding out.
The Method
Disputes Mapped to Policy
Every review was mapped to a specific Terms-of-Service violation rather than filed as a generic appeal. Our proprietary flagging and legal-compliance framework, built on deep platform-algorithm expertise, gave each dispute the exact language platforms require to act.
The Reversal
Clean Slate in Two Days
Total cleanup in under 48 hours. The 4.8 rating was restored, peak-season revenue protected, and a repeatable response protocol left behind for the in-house team.
The Numbers
“We were panicking as our summer bookings started to dip. The team didn't just promise results; they delivered a clean slate before the next business week even started. It was seamless.”
Capabilities Deployed
