Defending an e-commerce brand against coordinated competitor sabotage
The Brief
During a major flash sale, a competitor used a bot network to post 25 identical negative reviews within 4 hours on Trustpilot. These reviews claimed the website was a 'scam' and that items never arrived, despite the sale having only just launched. We performed a technical cross-reference of the review timestamps and linguistic patterns to prove 'Coordinated Inauthentic Behavior,' then cleared all fraudulent reviews before the sale ended.
The Sabotage
Mid-flash-sale, a competitor's bot network dropped 25 identical 'scam' reviews in four hours on Trustpilot — attacking conversion at the worst possible moment of the campaign.
The Proof
A technical cross-reference of review timestamps and linguistic patterns proved Coordinated Inauthentic Behavior — the evidence that forces a platform's hand when generic appeals fail.
The Restore
All 25 fraudulent reviews cleared before the sale ended, conversion restored, and a +2.5-star recovery locked in within 36 hours.
The Numbers
“The speed was the most impressive part. We were losing sales by the minute, and they cleared the board in a day and a half.”
Capabilities Deployed