National Roofing Company
Restored trust, removed 1,000+ harmful reviews, lifted ratings by +1.4 stars
The Brief
A nationally recognized roofing company faced a growing challenge: negative and policy-violating reviews, legacy complaints, and competitor-driven spam were diluting consumer trust. MAVN rebuilt their digital trust, strengthened local credibility, and delivered a measurable lift in conversions across 40+ markets.
The Dilution
Trust Eroding Across 40+ Markets
Negative, policy-violating, and competitor-spam reviews were diluting trust across 40+ markets for a $500M-revenue national roofer — dragging down local credibility and conversion in every region.
The Rebuild
A Trust Layer, Not a Bandage
We rebuilt the digital trust layer — removal strategy, monitoring, sentiment tracking, and a compliant response framework deployed across every location rather than handled one-by-one.
The Lift
1,000+ Removed, 40+ Above 4.0
1,000+ harmful reviews removed, ratings lifted +1.4 stars, 40+ locations above 4.0, and an 18% reduction in lead cost across the footprint.
The Numbers
“MAVN transformed the way we manage and protect our reputation. Their removal capabilities, monitoring technology, and compliance expertise gave us back control of our narrative.”
Capabilities Deployed
