NASCAR Full Speed
Brokered the deal, shaped the series, drove 100M+ viewers in under 30 days
The Brief
MAVN Media recognized the strategic alignment between NASCAR and Netflix, facilitated the relationship, and successfully pitched the concept that became NASCAR: Full Speed. From initial introduction to greenlight, we served as the connective tissue—then led the full marketing rollout that made it one of Netflix's most successful sports launches ever.
The Bridge
Seeing the Alignment First
We saw the strategic alignment between NASCAR and Netflix before anyone else — and positioned ourselves as the connective tissue that could actually make the pairing real.
The Pitch
Introduction to Greenlight
From first introduction to greenlight, we brokered the relationship and shaped the concept that became NASCAR: Full Speed — the deal, the vision, and the creative direction.
The Launch
100M Viewers in 30 Days
We led the full marketing rollout — multi-channel, OTT, YouTube, paid media — turning it into one of Netflix's most successful sports launches ever and a renewal for Season 2.
The Numbers
“MAVN played a pivotal role in bringing NASCAR: Full Speed to life. Their ability to bridge the gap between our organization and Netflix, align the creative vision, and execute a world-class launch campaign was exceptional.”
Capabilities Deployed
