Cirkul
Scaled from $0.5M to $26M in just one year
The Brief
Cirkul engaged in a 1-year+ partnership to manage their PPC campaigns on Meta. The primary goals were to manage fluctuating demand, increase AOV, address Facebook's misreporting, and strategize profitable scaling across seasonal periods.
The Demand
Volatile, Seasonal, Misreported
Cirkul needed to manage volatile demand, grow AOV, fix Meta's misreporting, and scale profitably through seasonal swings — not just spend more, but spend smartly across the calendar.
The Creative
A Relentless Testing Engine
A full-year Meta PPC partnership backed by a relentless creative engine — video and static concepts tested, measured, and replaced at scale, with attribution optimized to cut unprofitable spend.
The Scale
$0.5M to $26M
From $0.5M to $26M in one year. AOV up 23.61%, sessions up 3,734%, orders up 10x — a hyper-scaled DTC brand without losing profit discipline.
The Numbers
Capabilities Deployed
